How “Personal Fundraiser” works on Instagram?

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How “Personal Fundraiser” works on Instagram?
Photo Credit: Instagram

Earlier this week, Instagram announced a new way to raise money for personal causes and the feature is called “Personal Fundraiser“. This feature lets all instagram users to raise funds for a personal cause, for a small business, friend or a social cause.

Here is how Personal Fundraiser works:

To start a Personal Fundraiser, users will tap “Edit Profile,” “Add Fundraiser” and then “Raise Money.” You will then add a photo, select a fundraiser category and add details to help tell your story and encourage others to donate. And finally, Instagram asks users for the Stripe account information to process payments. Tap “Send” for review. All fundraisers go through a review process to make sure they are for eligible causes. Once approved, each fundraiser lasts 30 days and can be extended more than once for 30 more days.

Instagram started rolling out this feature for Android users (iOS to follow) as a part of small test in US, UK and Ireland on 21st July. Only users in those countries can start a Personal Fundraiser. However, people across the world can donate to these fundraisers. Here, you will find the whole list of countries from where donations can be made.

Donors can choose to keep their information hidden from the public, but Fundraiser owner will be able to see their username, name on their profile and donation amount. In the coming months, users will be able to share Personal Fundraisers in Feed and Stories. 

Earlier this year, Instagram already rolled out a feature for non-profit organizations to raise money. Here, you will find the list of countries where non-profit organizations can raise money on Instagram. Since January, people have raised more than $US 100 million for COVID-19 fundraisers globally across Instagram and Facebook.

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