President Donald Trump wants to ban Tiktok, a video sharing Chinese App, citing national security and censorship concerns. Numerous reports suggest, as talks are in advanced stage for Microsoft to buy TikTok, the Chinese app that is owned by Bytedance Ltd., that Microsoft TikTok deal would complete no longer than 15 September, 2020. Though altogether the deal could bring an edge for Microsoft in the form of its LinkedIn to become a bigger player in internet advertising now dominated by Facebook Inc and Alphabet Inc’s Google.
Microsoft seems to have upper hand in the acquisition as US is down playing Tiktok raising security concerns. According to anonymous sources, Trump “has a deal on his desk” to clear the way for Microsoft to buy TikTok’s US operations. If the deal goes down, the operations in the US, Canada, Australia and New Zealand except India, which could provide a vast profit as it will be owned by Microsoft. With hundreds of millions of active users, TikTok could give Microsoft access to a large group who otherwise might not be exposed to its products on a daily basis.