Ice cream and sweet firms battle meltdown in sales in a wait and watch situation

  • Post comments:0 Comments
Ice cream and sweet firms battle meltdown in sales in a wait and watch situation

Lock down is leading to melt down of ice cream and sweet sales. Ice cream companies have started home delivery to combat a crash in sales amid the lock down. Ice cream makers say around 40% of their annual sales are gone as the the March-June period accounts for the bulk of volumes. Tie-up with online delivery apps and home delivery can at best provide some relief, but with limited success. Moreover, all this escalates the costs. Only big players can afford to do that.

The sales of ice-creams and sweets had declined up to 70 to 80 per cent in the current season and with hotels and palaces remaining closed, the weddings and other functions becoming a low-key affair, the losses were mounting with passing every day. Besides, a shortage of labor, managing fixed expenditures and above all, the fear of lock down 5.0 with fewer relaxations in the wake of increasing Covid cases across the country, are other issues that have been giving sleepless nights for the owners of sweet and ice cream shops. 

Leave a Reply